Welcome to Netconcepts’ Learning Center. These articles, tutorials and presentations are designed to help you learn more about topics close to our heart.
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PubCon — Las Vegas, NV
Learn the best tips, tools, and techniques for non-traditional optimization for both indexing as well as ranking support. This includes files such as PDFs, docs, podcasts and RSS feeds.
Speakers:
Rick Klau, Strategic Partner Development, Google
Stephan Spencer, Founder & President, Netconcepts
George Aspland, Founder & President, eVision, LLC
Lee Odden, President, TopRank Online Marketing
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DMA 08 Conference & Expo — Las Vegas, NV
Get the nuts-and-bolts of how to turn a blog into a “profit center” - generating wildly positive ROI by making sales, attracting leads, and generating ad and affiliate revenue. Our panel of expert money-making bloggers will share step-by-step advice, most profitable tricks of the trade, pitfalls, hazards, resources required.
Learn…
Moderator:
Stephan Spencer, President, Netconcepts
Panelists:
Jeremy Schoemaker, Founder, ShoeMoney Media
Duane Forrester, Senior Program Manager (SEO), Microsoft, and author of How to Make Money with Your Blog
Steve Spangler, CEO, Steve Spangler Science
Chloe Spencer, Blogger, Neopets Fanatic.com
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Blog World Expo — Las Vegas, NV
Panelists:
Brian Clark, Copyblogger
Michael Gray, Atlas Web Service
Lee Odden, TopRank
Stephan Spencer, Netconcepts
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MADISON, WI – June 4, 2008–DoubleClick Performics and Netconcepts, the leader in natural search marketing, today announced that the two companies are renewing their several year partnership, which enables DoubleClick Performics’ clients to quickly transform their dynamic, e-commerce sites into natural search friendly pages. Studies indicate most online shoppers prefer searching for generic items over brand names. These enhanced natural search capabilities are of benefit to both retailers and the customers they serve.
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Madison, WI – May 19, 2008 – Netconcepts, the leader in natural search marketing, today announced the Thompson Group has selected its GravityStream 2.0 solution, the industry’s first automated natural search platform, to help expand the online presence and sales of its Thompson Cigar property. Thompson Group is a consumer direct catalog company with three e-commerce sites including Thompson Cigar, Casual Living and linensource.
“We had outgrown our existing platform, and began a search for a natural search solution that would not only help with our company’s online growth, but would also scale as our company grew,” said Thompson Group’s Chief Marketing Officer, Steve Cobden. “We chose GravityStream 2.0 for its ease of implementation and ability to integrate effortlessly with our own analytics system, allowing us much needed visibility into sales associated with natural search. It’s critical to be able to calculate ROI associated with an important project such as natural search.”
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Madison, WI – April 10, 2008 – Netconcepts, the leader in natural search marketing, today announced that Onlineshoes.com has retained Netconcepts’ natural search consulting practice. The company’s search consulting team is expert in the latest techniques of natural search optimization and online marketing that improve the effectiveness of the natural search channel. Onlineshoes.com is the nation’s first online shoe retailer carrying footwear for men, women and children in more than 33,000 styles and across 200 premium brands. The company is listed as #129 in the Internet Retailer Top 500 Guide in 2007.
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BrightStar Training — Wellington, NZ and Auckland, NZ
Is your email marketing right on target?
Do you want to improve open rates and conversion rates?
Do your customers view your email communications as spam?
Do you know how to use RSS and blogging to complement your email marketing and online communication efforts?
The value of email marketing in New Zealand has been growing steadily over the years. Not surprisingly email marketing and online communications are the most popular media of choice now, particularly email marketing.
Email is a powerful marketing tool and it integrates well with traditional media. It spurs immediate action, thus generating direct sales, registrations, growth of database and more. It is also more cost effective than paper-based direct mail and achieves greater ROI. However, it is wrought with challenges. And with the passing of the Unsolicited Electronic Messages Act, it’s important for organisations to ensure compliance whilst developing their marketing plans.
Integrated Email Marketing and Online Communications takes a practical approach to ensure continued acquisition, growth and retention of customers through targeted, robust, tried and tested strategies to help lift your email marketing strategies. To help you gain the upper hand over your competition, the course also covers some popular online communications tools that you could implement to supplement your email marketing strategy.
DAY ONE
Digital Communications — Email Marketing, Online and Offline Media
Customers today have more choice available than ever before of how they are communicated with. Customers ultimately want to control the frequency, the content and how they receive their communications. This session covers how email fits within the full marketing mix and how it integrates with other online and offline media.
Developing an Email Strategy
Many companies spend a lot of time, effort and budget acquiring email addresses, but neglect to develop an effective communication strategy once they have them. You’ll learn to develop strategic communication plans to maximise the potential for robust marketing strategies through this session.
The Unsolicited Electronic Messages Act: Your Legal Obligations
Understand and ensure that your organisation meets the requirements of the Electronic Messages Act 2007.
Data Management: Building and Maintaining a List
Data is at the heart of any form of direct marketing including “email”. It pays to identify the data that you need to collect in order to personalise communications and provide effective reporting.
In-House or Outsource – Assessing Email Service Providers
Finding the right email service provider is a critical choice for any company. You will explore and learn ways to find the right vendor and technology to manage your campaigns now and into the future through this session.
DAY TWO
Winning Creative Strategies & Execution for Email
Create email messages that stand out, get read and get the response you plan for.
Increasing Conversion Rates
This session covers how to use data to improve conversions such as open rates, click rates, inquiries and sales.
Deliverability, Filters and Rendering
Learn techniques to avoid the dreaded “spam” folder and “report spam” button.
RSS – Spam Free Communications
Is RSS the holy grail of online communications? Lean how to send communications that are completely spam free.
Blogging – Participating in the Ongoing Conversation
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If you’ve even remotely considered adding a blog for your eCommerce site, then this article is for you. In this article originally featured on Practical eCommerce, Jeff Muendel helps eCommerce business owners design a strategy behind blogging.
A focused, well-written blog can get readers hooked on the blog and promote repeat visits to the website or garner subscriptions via RSS feeds and email newsletters. These recurring communications will help to tie potential customers to your site, encourage natural link building and increase repeat visits. Journalists are also more likely to follow a blog or subscribe via RSS than to visit the corporate site repeatedly. So, several avenues of search optimization and online marketing can be addressed with a single blog entity.
From the SEO benefits of business blogging to how it can help your customers, Jeff covers the basics of “who, what and when” of blogging. Read the full article at Practical eCommerce here.
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Netconcepts, the premiere search engine marketing firm that serves top 200 Internet retailers in better managing their natural search channel, today announced the launch of GravityStream 2.0 (www.GravityStream.com) – a powerful enterprise level automated natural search advertising platform for online retailers.
GravityStream 2.0 automatically converts a retailer’s millions of website pages into optimized landing pages to match its branded products with a consumer’s generic queries. Since consumers conduct approximately 40 times more niche searches than branded ones, this capability gives retailers a major competitive advantage in answering generic searches with their own website landing page results. GravityStream technology delivers “the long tail” – or the approximately 80% of a retailer’s website that traditionally has been unsearchable. Marketers consider “the long tail” to be the Holy Grail of web marketing because it typically equates to 60% of new-to-file customers.
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HEADQUARTERS
2820 Walton Commons West, Suite 123
Madison, WI 53718 USA
Phone: (608) 285-6600
Toll-free: 888 207-1109
REGIONAL OFFICE
36 Anzac Rd., Browns Bay
Auckland, New Zealand
Phone: (+64) 9 476-4601
infodesk@netconcepts.com
